Capture is a family of innovators, motivated by the challenge of solving the hardest problems in higher ed. It leverages demographic, socio-economic, and behavioral data to deliver valuable insights for more effective and progressive student recruitment. Using an algorithmic approach, Capture maximizes meaningful engagement with prospective students at the most influential times in their decision-making journey, providing a better ROI to its partner institutions. Capture’s proprietary technology is built specifically for enrollment professionals, with real-time analytics and data visualization tools to easily monitor progress and measure the success of enrollment goals at any time. Headquartered in Louisville, KY, Capture Higher Ed has served nearly 75 higher education institutions across the country and has been recognized by Inc. 5000 as a 2015 fastest-growing U.S. company.
El Toro gives advertisers the ability to target their intended online customer base by onboarding and matching CRM data with realtime IP address location for true one-to-one marketing. Their goal is to allow advertisers to reach their intended online customer base for pennies on the dollar with surgical accuracy – all without the use of cookies – and at the exact time of their choosing. This is done in a privacy-sensitive manner, by assigning a unique privacy ID. This unique geo-location technology produces a highly accurate customer profile which allows their clients to place advertisements directly on an individual computer by utilizing ONLY that individual’s home/business address.Their patent-pending technology doesn’t use cookies or census block geo-location. They have developed a proprietary technology that maps IP Addresses to physical addresses.